Houston’s Montrose area is well-known for its many restaurants. On Montrose Blvd., nestled in a strip center, next to Canopy Restaurant, and a dry cleaner is SweetCup. When I moved to Houston, a friend from my hometown (shout out to SA-TOWN) told me I must try this place. On a regular evening while trying to satisfy my ever-skinny fiance’s ever-longing sweet tooth, I suggested we try SweetCup gelato, and trusty google maps revealed that SweetCup was just minutes from my house. Confession: despite this fact, we have ordered it through Favor, a delivery service, when we were too lazy to drive.. plus the potholes on Westheimer… ugh.
This proximity to home could be seen as either:
- a dangerous predicament for my routine dessert regiment and non-existent exercise plan or
- stars aligning in a magical way as destiny cries out for me to eat more gelato.
It has to be the latter… I like the SweetCup Half Full Perspective. SweetCup became an instant Houston favorite for us, and is perhaps a lesser-known local treasure. I intend on doing a longer feature on this place later, because it is extra special. And Here’s Why…
Reason 1: Inventive Flavors.
SweetCup’s website says it best:
“Each flavor is a cultivation of experiences, from our traditional Italian favorites such as Bacio, Zabaione, Stracciatella to the non-traditional flavors Vanilla Bean Tres Leches, Malai Kulfi (Cardamom & Almond) and Pomegranate Rose inspired by Houston’s diverse culture.”
My personal favorites are those inspired by Indian sweets, like Malai Kulfi, but we also often get the Stracciatella (chocolate chip) a classic flavor. The Cookies N’ Cream will take you back to your childhood, but the ingredients are improved for your more refined adult palate. The new flavors are posted regularly on Facebook, but I like to take my spontaneity with me to SweetCup and just try a few flavors until I find a new favorite. SweetCup has gelato, sorbet, custard, and frozen yogurt to chose from.
Reason 2: High Quality Ingredients.
The gelato, sorbet and yogurt, are all free of artificial preservatives, colors, high fructose corn syrup or fillers. The milk is free of rBST growth hormones. SweetCup also sources organic and local ingredients when possible! The result of this attention to detail is in the taste. The Sweetness of SweetCup is just different than your average ice-cream tub, or even other gelato chains.
Reason 3: Service.
The few minutes you spend ordering your gelato may not seem that significant, but the jovial attitude of the people behind the counter is refreshing. They ask customers whether it is their first time in so they can provide a quick introduction, and of course, you can sample the flavors! And best of all, even if you get a cup of ice cream instead of the cone, they give you a little Cone Chip! What a brilliant invention this Cone Chip is – a perfect bite of cone along with a spoon full of ice cream.